No more preservatives
High content of water means increased sensitivity to bacteria and breeding ground for micro-organisms. Therefore, no water means no bacteria, so you can forget all the preservatives and parabens that are normally used.
This is great, since in some cases, preservatives can be guilty of causing irritations or allergic reactions.
More concentrated formulas
When water is not used, glycerin, hyaluronic acid or botanical extracts may fill the gap. All of the above offer increased dosages of active ingredients to our skin that can even reach 100%.
Water less formulas also offer long term skin protection and better solubility for Vitamin C or Retinol.
Better for the environment
Since waterless products formulas have higher concentration, consumers can use less compared to other products making great economy and saving money in the long run.
Manufactures in the other hand can reduce their costs by using smaller packagings and reduce the overall impact on the environment.